凯文·凯利的名言，来自 Glasp --- Kevin Kelly's Quotes | Glasp
Kevin Kelly is a well-known figure in the technology industry and beyond. He is a writer, editor, and futurist who has authored multiple best-selling books about the future of technology. Kelly co-founded Wired magazine in 1993 and served as its Executive Editor for its first seven years. He is also the founder of the popular Cool Tools website, which has been reviewing tools daily for 20 years. In addition, Kelly is co-chair of The Long Now Foundation, a membership organization that champions long-term thinking and acting as a good ancestor to future generations.
"The internet is a copy machine. At its most foundational level, it copies every action, every character, every thought we make while we ride upon it."
"Every bit of data ever produced on any computer is copied somewhere. The digital economy is thus run on a river of copies. Unlike the mass-produced reproductions of the machine age, these copies are not just cheap, they are free."
"This super-distribution system has become the foundation of our economy and wealth. The instant reduplication of data, ideas, and media underpins all the major economic sectors in our economy, particularly those involved with exports — that is, those industries where the US has a competitive advantage."
"Consider “trust.” Trust cannot be copied. You can’t purchase it. Trust must be earned, over time. It cannot be downloaded. Or faked. Or counterfeited (at least for long)."
"I think the best way to examine them is not from the eye of the producer, manufacturer, or creator, but from the eye of the user. We can start with a simple user question: why would we ever pay for anything that we could get for free?"
"Aspirin is free, but aspirin tailored to your DNA is very expensive. As many have noted, personalization requires an ongoing conversation between the creator and consumer, artist and fan, producer and user."
"the copy of your sequence will be free, but the interpretation of what it means, what you can do about it, and how to use it — the manual for your genes so to speak — will be expensive."
"nothing gets embodied as much as music in a live performance, with real bodies. The music is free; the bodily performance expensive. This formula is quickly becoming a common one for not only musicians, but even authors. The book is free; the bodily talk is expensive."
"no matter what its price, a work has no value unless it is seen; unfound masterpieces are worthless. When there are millions of books, millions of songs, millions of films, millions of applications, millions of everything requesting our attention — and most of it free — being found is valuable."
"since findability can really only happen at the systems level, creators need aggregators. This is why publishers, studios, and labels (PSL)will never disappear. They are not needed for distribution of the copies (the internet machine does that). Rather the PSL are needed for the distribution of the users’ attention back to the works."
"Success in the free-copy world is not derived from the skills of distribution since the Great Copy Machine in the Sky takes care of that. Nor are legal skills surrounding Intellectual Property and Copyright very useful anymore. Nor are the skills of hoarding and scarcity."
"Ads are widely regarded as the solution, almost the ONLY solution, to the paradox of the free. Most of the suggested solutions I’ve seen for overcoming the free involve some measure of advertising."
"The consistency of your endeavors (exercise, companionship, work) is more important than the quantity. Nothing beats small things done every day, which is way more important than what you do occasionally."
"Three things you need: The ability to not give up something till it works, the ability to give up something that does not work, and the trust in other people to help you distinguish between the two."
"We tend to overestimate what we can do in a day, and underestimate what we can achieve in a decade. Miraculous things can be accomplished if you give it ten years. A long game will compound small gains to overcome even big mistakes."
"It’s possible that a not-so smart person, who can communicate well, can do much better than a super smart person who can’t communicate well. That is good news because it is much easier to improve your communication skills than your intelligence."
"Life lessons will be presented to you in the order they are needed. Everything you need to master the lesson is within you. Once you have truly learned a lesson, you will be presented with the next one. If you are alive, that means you still have lessons to learn."
"• When checking references for a job applicant, employers may be reluctant or prohibited from saying anything negative, so leave or send a message that says, “Get back to me if you highly recommend this applicant as super great.” If they don’t reply take that as a negative."
"• When you have some success, the feeling of being an imposter can be real. Who am I fooling? But when you create things that only you — with your unique talents and experience — can do, then you are absolutely not an imposter. You are the ordained. It is your duty to work on things that only you can do."
"• We tend to overestimate what we can do in a day, and underestimate what we can achieve in a decade. Miraculous things can be accomplished if you give it ten years. A long game will compound small gains to overcome even big mistakes."
"• It’s possible that a not-so smart person, who can communicate well, can do much better than a super smart person who can’t communicate well. That is good news because it is much easier to improve your communication skills than your intelligence."
"• When speaking to an audience it’s better to fix your gaze on a few people than to “spray” your gaze across the room. Your eyes telegraph to others whether you really believe what you are saying."
"To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans. To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans."
"If you have roughly a thousand of true fans like this (also known as super fans), you can make a living — if you are content to make a living but not a fortune."
"This new technology permits creators to maintain relationships, so that the customer can become a fan, and so that the creator keeps the total amount of payment, which reduces the number of fans needed."
"Early in the rise of the web the large aggregators of content and products, such as eBay, Amazon, Netflix, etc, noticed that the total sales of *all* the lowest selling obscure items would equal or in some cases exceed the sales of the few best selling items."
"They invented recommendation engines and other algorithms to channel attention to the rare creations in the long tail. Even web search companies like Google, Bing, Baidu found it in their interests to reward searchers with the obscure because they could sell ads in the long tail as well. The result was that the most obscure became less obscure."
"On your way, no matter how many fans you actually succeed in gaining, you’ll be surrounded not by faddish infatuation, but by genuine and true appreciation."
"To raise your sales out of the flatline of the long tail you need to connect with your True Fans directly. Another way to state this is, you need to convert a thousand Lesser Fans into a thousand True Fans."
"This small circle of diehard fans, which can provide you with a living, is surrounded by concentric circles of Lesser Fans. These folks will not purchase everything you do, and may not seek out direct contact, but they will buy much of what you produce."
"or these creatives, they need a mediator, a manager, a handler, an agent, a galleryist — someone to manage their fans. Nonetheless, they can still aim for the same middle destination of 1,000 True Fans. They are just working in a duet."
"Lastly, the actual number may vary depending on the media. Maybe it is 500 True Fans for a painter and 5,000 True Fans for a videomaker."
"I am suggesting there is a home for creatives in between poverty and stardom. Somewhere lower than stratospheric bestsellerdom, but higher than the obscurity of the long tail."
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